{"id":687,"date":"2022-08-24T11:45:31","date_gmt":"2022-08-24T11:45:31","guid":{"rendered":"https:\/\/scriptyourfuture.org\/?page_id=687"},"modified":"2022-08-24T11:47:15","modified_gmt":"2022-08-24T11:47:15","slug":"2015challengewinners","status":"publish","type":"page","link":"https:\/\/scriptyourfuture.org\/2015challengewinners\/","title":{"rendered":"News: National medication adherence campaign honors student leaders in multi-profession challenge"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6kjacdi-c756ca387329b5961168302345de6a2f\">\n.avia-section.av-l6kjacdi-c756ca387329b5961168302345de6a2f{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/scriptyourfuture.org\/wp-content\/uploads\/2022\/08\/healthcare-banner.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-l6kjacdi-c756ca387329b5961168302345de6a2f .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#005366;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l6kjacdi-c756ca387329b5961168302345de6a2f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-35  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='35'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-687'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-avgr8-bb77b5ca0400071eea788d1b1ec83f9e av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b\">\n#top .av-special-heading.av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:44px;\n}\nbody .av-special-heading.av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b .av-special-heading-tag{\nfont-size:44px;\n}\n.av-special-heading.av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l6kk1umc-db6c5f80e87122e44118e0cf69e47e6b av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_codeblock  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >2015 Team Challenge Winners<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nimty-3ed8cff84eba3f0b095e43fc62573539 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-687'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l77jognb-019227a1d8f3c3611a985e03f1f0d506\">\n.avia-image-container.av-l77jognb-019227a1d8f3c3611a985e03f1f0d506 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l77jognb-019227a1d8f3c3611a985e03f1f0d506 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l77jognb-019227a1d8f3c3611a985e03f1f0d506 av-styling- avia-align-center  avia-builder-el-5  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-682 avia-img-lazy-loading-not-682 avia_image ' src=\"https:\/\/scriptyourfuture.org\/wp-content\/uploads\/2022\/08\/new2015_MACwinners.jpg\" alt='' title='new2015_MACwinners'  height=\"369\" width=\"632\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scriptyourfuture.org\/wp-content\/uploads\/2022\/08\/new2015_MACwinners.jpg 632w, https:\/\/scriptyourfuture.org\/wp-content\/uploads\/2022\/08\/new2015_MACwinners-300x175.jpg 300w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d5vks-0946400823770f12d24aa37d9292c3ce\">\n#top .av-special-heading.av-d5vks-0946400823770f12d24aa37d9292c3ce{\npadding-bottom:0px;\nfont-size:35px;\n}\nbody .av-special-heading.av-d5vks-0946400823770f12d24aa37d9292c3ce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-d5vks-0946400823770f12d24aa37d9292c3ce .av-special-heading-tag{\nfont-size:35px;\n}\n.av-special-heading.av-d5vks-0946400823770f12d24aa37d9292c3ce .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-d5vks-0946400823770f12d24aa37d9292c3ce .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-d5vks-0946400823770f12d24aa37d9292c3ce .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-d5vks-0946400823770f12d24aa37d9292c3ce av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_image  el_before_av_one_full  section-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >National medication adherence campaign honors student leaders in multi-profession challenge<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-blzi6-39a931cf5bf5b1d32336d42580f0ad98\">\n.flex_column.av-blzi6-39a931cf5bf5b1d32336d42580f0ad98{\npadding:40px 40px 40px 40px;\n}\n<\/style>\n<div class='flex_column av-blzi6-39a931cf5bf5b1d32336d42580f0ad98 av_one_full  avia-builder-el-7  el_after_av_heading  avia-builder-el-last  first flex_column_div '     ><section  class='av_textblock_section av-l77bpgb0-281071914e118a329306c99f3ba04259'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><em>Fourth annual\u00a0<\/em>Script Your Future<em>\u00a0contest saw participation by more than 100 health profession schools hosting 400 events in 21 states, and reaching more than 5 million consumers nationwide<\/em><\/strong><\/p>\n<p>For immediate release: May 18, 2015<br \/>\nContact: Carol McKay,\u00a0<a href=\"mailto:carolm@nclnet.org\">carolm@nclnet.org<\/a>\u00a0(412) 945-3242<\/p>\n<p>Washington, DC \u2014 Today, the National Consumers League (NCL) and its partners announced the winners of the fourth annual\u00a0<a href=\"https:\/\/scriptyourfuture.org\/\"><em>Script Your Future<\/em><\/a>\u00a0Medication Adherence Team Challenge, a competition designed to engage health profession students and faculty across the nation by encouraging teams to develop creative ideas, events, and initiatives to raise public awareness about the importance of medication adherence. This year, the winners are University of Pittsburgh School of Pharmacy, University of Maryland School of Pharmacy, University of Charleston School of Pharmacy, and the Northeast Ohio Medical University College of Pharmacy (NEOMED).<\/p>\n<p>The 2015 Medication Adherence Team Challenge is part of the national\u00a0<em>Script Your Future<\/em>\u00a0public awareness campaign coordinated by NCL. The campaign includes more than 135 public and private stakeholder organizations, including Challenge sponsors\u2014the American Association of Colleges of Pharmacy (AACP), the National Association of Chain Drug Stores (NACDS) Foundation, the American Medical Association (AMA), the National Community Pharmacists Association (NCPA), the American Pharmacists Association (APhA) and the American Association of Colleges of Nursing (AACN).<\/p>\n<p>\u201cEducating the next generation of pharmacists and other health care professionals is imperative to ensuring that future patients and caregivers practice better adherence,\u201d said Dr. Lucinda L. Maine, Executive Vice President and CEO at AACP. \u201cThe\u00a0<em>Script Your Future<\/em>\u00a0Team Challenge inspires students to think about new ways to address this issue and encourages innovative strategies to better connect with patients. The creativity and innovation demonstrated by this year\u2019s winners illustrate how our future health care practitioners can and will address medication adherence.\u201d<\/p>\n<p>\u201cWe were thrilled to see students work collaboratively \u2013 from pharmacy, nursing, medicine, social work and many other health professions \u2013 to creatively help patients in their communities improve adherence,\u201d said Sally Greenberg, NCL Executive Director. \u201cThis comprehensive approach will ultimately result in patients hearing from multiple voices encouraging them to take their medication as directed. Poor adherence is a real public health crisis in the United States, but with an emerging generation of health professionals armed to better deal with it, we are optimistic about our future.\u201d<\/p>\n<p>Research shows that nearly three out of four Americans do not take their medications as directed. This may lead to devastating results, particularly for people with chronic conditions. National health advocacy leaders have recognized poor medication adherence as a public health priority, the outcome of which leads to more than one-third of medicine-related hospitalizations and almost 125,000 U.S. deaths each year. Improved medication adherence leads to better health outcomes and reduced total health care costs.<\/p>\n<p>Top-performing teams are honored with a National Award for overall outstanding team achievement, or a Focused Award which recognizes outstanding team achievement in the specific areas of media\/communications outreach, health disparity\/under-represented community outreach, or creative inter-professional event. This year, the\u00a0<em>Script Your Future<\/em>\u00a0National Awards went to the University of Pittsburgh School of Pharmacy and the University of Maryland School of Pharmacy, with the University of Charleston School of Pharmacy earning an Honorable Mention. The Focused awardees were: the University of Charleston School of Pharmacy (Health Disparities), NEOMED College of Pharmacy (Media), and the University of Pittsburgh School of Pharmacy (Creative Inter-Professional Event).<\/p>\n<p>\u201cThe numbers are sobering,\u201d said NCPA CEO B. Douglas Hoey, RPh, MBA, \u201cAccording to NCPA\u2019s\u00a0National Adherence Survey, three out of four patients indicate they have trouble managing their chronic medication prescriptions.\u00a0Focusing on the next generation of health care professionals and the solutions they can bring to the table\u00a0can help achieve\u00a0a more adherent future.\u00a0<em>Script Your Future<\/em>\u00a0could easily become the catalyst that ignites a revolution in more effective medication adherence.\u00a0Congratulations to the award winners.\u201d<\/p>\n<p>For this year\u2019s Challenge, hundreds of future health care professionals held more than 400 events in 21 states, counseled more than 17,000 patients, and reached more than 5 million consumers nationwide.<\/p>\n<p>\u201cIn order for patients to achieve optimal health outcomes, it is essential that they take their medication as directed,\u201d said AMA President Robert M. Wah, M.D. \u201cBy educating patients through community outreach and improving the conversations happening in doctors\u2019 offices across the country, we can help patients avoid adverse drug reactions and unnecessary hospitalizations as well as reduce health care costs. The\u00a0<em>Script Your Future\u00a0<\/em>challenge offers health care professionals-in-training the opportunity to develop innovative solutions for tackling this important public health challenge and improve public health.\u201d<\/p>\n<p>\u201cThe Medication Adherence Team Challenge inspires students to develop efforts to boost medication adherence within their communities,\u201d said NACDS Foundation President Kathleen Jaeger. \u201cThis year\u2019s Challenge participants demonstrated the tremendous power that health care professionals can have advancing patient care and improving public health through medication adherence.\u00a0 We\u2019re very proud to be a part of this Program that fosters education and collaboration among faculty and students, allowing them to work side-by-side to advance the health of their communities.\u201d<\/p>\n<p>\u201cPharmacists have a unique opportunity, at the medication dispensing stage, to help patients understand the value of their prescription medications, to help alleviate confusion, and to underline the need for adherence, making a real difference in\u00a0patients\u2019\u00a0lives. We are excited to be involved in this program and what it means for the future of America\u2019s adherence,\u201d said\u00a0APhA Executive Vice President and CEO Thomas E. Menighan, BSPharm, MBA, ScD (Hon), FAPhA.<\/p>\n<p>\u201cAll health care professionals have an important role to play in ensuring that patients understand why they must take prescribed medications and what impact this will have on their health,\u201d said AACN CEO Deborah E. Trautman, PhD, RN.\u00a0 \u201cAACN is pleased to join with our colleagues engaged in the\u00a0<em>Script Your Future Campaign\u00a0<\/em>to recognize student leaders whose innovative work to promote proper medication adherence will have a lasting impact on enhancing patient safety across care settings.\u201d<\/p>\n<p>The recognized schools\u2019 campaigns, selected from dozens of applications and more than 100 participating educational institutions, are listed below.<\/p>\n<p><strong>National Challenge Award: University of Pittsburgh School of Pharmacy<\/strong><\/p>\n<p>The University of Pittsburgh School of Pharmacy partnered with medical, dental, and nursing students to counsel more than 1,100 patients about proper medication adherence both on campus and throughout their county. To achieve this goal, the team created a standardized intervention for patients that could be applied to different health care settings, including community pharmacies, hospitals, and medical clinics. The University of Pittsburgh School of Pharmacy held a variety of community outreach events and educated patients on the importance of adherence by distributing\u00a0<em>Script Your Future<\/em>\u00a0materials, offering on-site blood pressure screenings, and counseling patients who shared drug therapy concerns.<\/p>\n<p>Via social media, the school shared daily tips on improving medication adherence to hundreds of followers. Additionally, the team created a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=TU2T82KGobE\">Public Service Announcement,<\/a>\u00a0stressing the importance of taking medications as directed and spreading the\u00a0<em>Script Your Future<\/em>\u00a0message.<\/p>\n<p><strong>National Challenge Award: University of Maryland School of Pharmacy<\/strong><\/p>\n<p>The University of Maryland School of Pharmacy partnered with the University Student Government Association, School of Nursing, and School of Social Work, forming a \u201c<em>Script Your Future<\/em>\u00a0Committee\u201d in order to plan and organize community events. The team held several events, including a health fair, an \u201cNBC Health and Fitness Expo\u201d in Washington, DC, a \u201cMillion Hearts\u201d symposium, an \u201cInter-professional Education Day,\u201d and several others. Recognizing that patients are often met with an overwhelming amount of information after a hospital visit, the team focused on creating new relationships with local hospitals and were able to distribute hundreds of wallet cards to discharged patients. Through the outstanding efforts of the University of Maryland School of Pharmacy, more than 1,600 members of the Baltimore City community were informed about the importance of medication adherence.<\/p>\n<p><strong>National Challenge Award: Honorable Mention and\u00a0<\/strong><strong>Finalists<\/strong><\/p>\n<p>In addition, the University of Charleston School of Pharmacy earned an Honorable Mention in this category, and the following schools were named Finalists under the National Award category: Lake Erie College of Osteopathic Medicine School of Pharmacy (LECOM), University of California San Francisco School of Pharmacy, University of Washington School of Pharmacy, and Western New England University College of Pharmacy.<\/p>\n<p><strong>FOCUSED AWARDS<\/strong><\/p>\n<p><strong>Health Disparities, Under-represented Community Outreach Award: University of Charleston School of Pharmacy<\/strong><\/p>\n<p>The University of Charleston School of Pharmacy targeted underserved, rural communities in West Virginia and Southern Ohio, choosing these communities because of their limited access to health care. The University of Charleston School of Pharmacy partnered with hospitals located within the target population, distributed more than 15,000 flyers, held a small town health fair, where they counseled patients, and appeared on a local talk show to discuss medication adherence.<\/p>\n<p><strong>Communication and Media Outreach Award: Northeast Ohio Medical University College of Pharmacy (NEOMED)<\/strong><\/p>\n<p>Northeast Ohio Medical University (NEOMED) College of Pharmacy and Medicine students and faculty utilized a variety of social media to engage with and educate patients. Along with other forms of public outreach,\u00a0<a href=\"https:\/\/scriptyourfuture.org\/translated-psas\/\">NEOMED created and uploaded over half a dozen PSAs on YouTube in eight different languages<\/a>\u00a0(English, Arabic, French, German, Hindi, Spanish, Mandarin, and Ukrainian), created an interactive Facebook page devoted to the\u00a0<em>Script Your Future\u00a0<\/em>campaign, and appeared on a radio talk show to discuss methods to overcoming barriers of medication adherence. Their exceptional media outreach reached more than 1 million people.<\/p>\n<p><strong>Creative Inter-Professional Team Event Award: University of Pittsburgh School of Pharmacy<\/strong><\/p>\n<p>In collaboration with the School of Medicine, School of Dental Medicine, and School of Nursing, the University of Pittsburgh School of Pharmacy focused on patient outreach by creating, \u201cMedication Adherence Weeks\u201d at outpatient pharmacies on the University of Pittsburgh campus. Team members provided patients with blood pressure screenings, medication adherence counseling, and helpful campaign materials, such as wallet cards and pillboxes.<\/p>\n<p>The School of Pharmacy also partnered with a local, underserved, free clinic by providing patients with Spanish versions of campaign materials, and utilizing Spanish-speaking volunteer translators. Nearly 100 University of Pittsburgh volunteers helped patients understand and determine their own health care priorities at the free clinic.<\/p>\n<p><strong>About<em>\u00a0Script Your Future<\/em><\/strong><\/p>\n<p><em>Script Your Future<\/em>, launched in 2011, is a three-year national public awareness campaign about medication adherence coordinated by the National Consumers League (NCL), a private, non-profit membership organization founded in 1899. NCL\u2019s mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information about the\u00a0<em>Script Your Future<\/em>\u00a0campaign, visit www.ScriptYourFuture.org. For more information on NCL, please visit www.nclnet.org.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/pages\/687"}],"collection":[{"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":3,"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/pages\/687\/revisions"}],"predecessor-version":[{"id":689,"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/pages\/687\/revisions\/689"}],"wp:attachment":[{"href":"https:\/\/scriptyourfuture.org\/wp-json\/wp\/v2\/media?parent=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}